


IN THE BEGINNING.
Brand Concept
“Inspired by Genesis 1:1, from the pure beginning of nothing to the ever-changing complexity, through design and art, everything runs through.”



YUNI HSIEH
Designer Introduction
Yuni Hsieh was born in Bangkok, Thailand, in 1990. He started to be exposed to visual design at the age of 15. From then on, his love for design sprouted. He then studied product and accessory design during his studies. After graduating in 2012, he won the Young Designers' Exhibition product category gold medal and became a new talent. designer.
In 2014, he co-founded the fundraising consulting company Backer-Founder as the design director. In 2015, he organized Neverdone Studio to create the multi-style watch brand ZuWATCH, which won the highest fundraising record for watches in Taiwan at the time. In 2016, the work won the Golden Pin Design Award, Asia's iconic design award. . In 2020, the yunivers hsieh designer brand was established, focusing on personal creative style and reshaping the design of watch fashion accessories.



DESIGN CONCEPT
Design Concept
"The pinnacle of contemporary beauty is to express oneself faithfully, strongly and completely."
Every fashion item not only represents its product or characteristics, but also an identification of emotional value and desire. Each style presented is not simply popular or fashionable, but a practice of life attitude and art of living. In each creation, we plan to express through elements such as non-symbolism, futuristic, artistic, and cosmic, hoping that each product can express senses and values beyond materiality among people and in life.



BRAND STORY
Brand History
yunivers hsieh was founded in 2020 by Taiwanese designer Dayu Xie. Formerly the ZuWATCH watch brand, it has transformed from a watch brand that combines customization and individual elements to a designer fashion accessories brand that specializes in exclusive customization, craftsmanship, and design aesthetics.
We uphold the vision of self-expression and aim to create a series of innovation, diversity and cross-border dialogue. Creating possibility is the core concept of the brand. We constantly seek inspiration and new methods and believe that design and art can bring value into people's lives.