IN THE BEGINNING.
Brand Philosophy
Taking "In the beginning" from Genesis 1:1 as a concept, from nothingness to pure existence, from simplicity to endless complexity, we weave through things via design and art.
YUNI HSIEH
Designer Introduction
Yuni Hsieh was born in Bangkok, Thailand in 1990. She was introduced to visual design at the age of 15, sparking her passion for design. She later specialized in product and accessory design during her studies, graduating in 2012 and winning the Gold Award in the product category at the Young Designers' Exhibition that year, establishing herself as an emerging designer.
In 2014, she co-founded the crowdfunding consulting firm Backer-Founder, serving as Design Director. In 2015, she established Neverdone Studio and created the multi-style watch brand ZuWATCH, which achieved the highest crowdfunding record for watches in Taiwan at the time. In 2016, this work won the Golden Pin Design Award, a prominent Asian design award. In 2020, she founded her designer brand, yunivers hsieh, focusing on her personal creative style and reinventing watch fashion accessory design.
DESIGN CONCEPT
Creative Concept
"The ultimate contemporary aesthetic is a strong and complete expression of oneself."
Every fashion item does not simply represent its product or characteristics, but rather an emotional value and a yearning for identity. And every style presented is not merely a trend or fashion, but rather the practice of a life attitude and the art of living. In each creation, we plan to express ourselves through elements such as non-symbolic, futuristic, artistic, and cosmic aesthetics, hoping that each product can demonstrate sensory experiences and values that transcend material possessions in the interactions between people and life.